Japan's Managing Director sums up an unique year

Alfa Laval Japan marked its centennial in 2025 with a series of high-profile events, culminating in a major celebration at the World Expo 2025. The company’s milestone was highlighted at the Nordic Pavilion, where industry leaders, customers, and media gathered to honor a century of innovation and partnership. 

We asked Noboru Nishikawa, Managing Director of Alfa Laval Japan, to shares his perspective on this unique year.

What have been some of the highlights of 2025 for you?     

There have been many unforgettable moments. In May, I had the honor of attending the 2025 Osaka-Kansai Expo with our CEO, Tom Erixon. The King of Sweden was also there. Later, a water-focused seminar at the United Nations University in Tokyo, was attended by both the King of Sweden and the Emperor of Japan. During this event, Tom Erixon delivered a keynote speech on how Alfa Laval, as part of the industrial sector, is contributing to the efficient use of water resources.  

What was the atmosphere like at the World Expo?   

The Nordic Pavilion was bustling with visitors every day. It was jointly operated by Sweden, Denmark, Norway, Finland, and Iceland – countries closely connected to Alfa Laval – and showcased initiatives related to environmental and energy issues while the restaurant served Nordic cuisine. 

Which events stand out in your mind?  

In July, following the Nordic Energy Days, we hosted a sustainability seminar at the pavilion. The event brought together more than 60 end-users, partners and suppliers to hear Anna Celsing, VP, Group Sustainability, and the Japan team share Alfa Laval’s advanced sustainability initiatives and to engage in discussions with leading Japanese companies.  

The event attracted great deal of media attention, with many questions about Alfa Laval’s initiatives and Sweden’s approach to balancing economic growth with environmental responsibility.  

Beyond the Expo, we were invited to many Sweden-related events, allowing us to build stronger relationships with the Swedish Embassy, Business Sweden, and other key stakeholders. One key takeaway from these events is that while participants are familiar with Alfa Laval’s business in their own industries and our sustainability initiatives, we have opportunities to build awareness of cross-divisional topics.  

Tell us more about the 100th anniversary celebrations.  

I had the opportunity to talk with the leadership of the dairy company that first imported Alfa Laval separators into Japan a century ago. Back then, this company operated a dairy farm in what is now central Tokyo and imported separators to produce milk and dairy products. Remarkably, they are still in business today, primarily serving the B2B market. I was deeply impressed by the impact that each piece of industrial equipment we manufacture, sell, and maintain can have on society.  

And what are the plans for the next 100 years?   

While reaching 100 years is a remarkable milestone, we must remember that behind this achievement are the efforts of countless individuals over the decades – not just product development and technological innovation.  

The same will hold true for the next 100 years: People will remain the key to creating a better future with Alfa Laval solutions. As Managing Director for Japan, I am committed to leading and supporting our organization so that we can maximize performance and deliver our best at every moment.